How To Find Businesses For Sale

When looking for businesses for sale, it’s worth remembering that only one in five businesses for sale are ever advertised. For that reason, you should take the initiative and seek out prospective sellers rather than relying on finding them through adverts.

When looking for businesses for sale, it’s worth remembering that only one in five businesses for sale are ever advertised. For that reason, you should take the initiative and seek out prospective sellers rather than relying on finding them through adverts.

In this guide to finding businesses for sale we will show you where to look to find your next business beyond the typical approach of using a business broker. With that said using a business broker is a very real and practical solution so we will address that avenue too. 

Whether you want to learn more about using a business broker or want to know how to buy a business without one this guide is perfect for you. 

Approach Business Brokers

There are advantages and disadvantages of using a broker to source businesses for sale.

On the plus side, business brokers are already working with willing sellers. They’re also likely to have comprehensive details about any business that’s up for sale. This will speed up the buying process because you won’t have to wait while the seller compiles the information you need.

However, there’s a risk that the broker will have inflated the seller’s expectations in the same way that estate agents tend to do with property owners. There is also a strong possibility that to get the best price for their client (the seller), they will encourage you to get into a bidding war.

A broker is also likely to want you to have 100% of the purchase price in cash at the point of sale – often because they know that the asking price does not stack up for a lender.

Sourcing & How To Find A Business To Buy

If using a broker does not feel like the right approach for you don’t panic there are other worthwhile options to explore. There are many other ways to find businesses for sale without resorting to brokers or looking at adverts. They include:

Word of mouth

Talk to your personal and professional network. 


Your clients or suppliers may also know people who could be persuaded to sell their business to you. Let them know the kind of business you’re interested in and in which sector.

Pitching To Competitors

Arrange meetings with competitors and suggest that your two companies merge.

Web Listings

There are online directories that list businesses for sale like Find one that specialises in your chosen sector.

Direct Marketing

Buy or build a database that has the names and physical addresses of business owners in the specific sector you’re targeting. Write a personal letter. Explain that you’re a private investor and share your motive for wanting to buy businesses in their sector.


Place adverts in publications that serve your sector. Your advert can say something like, ‘Private investor seeking new business opportunity. Contact [your email] for more information.’

Search Engine Ads

Advertise on the major search engines like Google or Bing to attract willing sellers. You’ll need to invest in PPC advertising and have a landing page where sellers can enter their contact details.

Display Ads

You can attract the interest of willing sellers by using Display Ads on platforms such as LinkedIn, Google and Facebook.

Organic Social Media

Write brief posts on social media platforms such as LinkedIn, Facebook and Twitter to let your followers, fans and friends know that you are actively looking for businesses to buy. I put one post on LinkedIn and received 17 responses.

Trade Shows

Visit trade shows that cater to your target sector. Use it as an opportunity to contact business owners. Let them know you’re interested in buying profitable or distressed companies.

Other Dealmakers

Get to know other dealmakers and let them know the sector you’re looking at, and what kind of businesses you’re interested in buying.


Form a partnership with another dealmaker.

Deal Swapping

Swap deals with other dealmakers. After all, a deal you don’t want might just be someone else’s ‘dream deal’.


There are a few drawbacks to going through administrators. You won’t be able to carry out much due diligence on the purchase. You will be buying the assets ‘sight unseen’ and will probably have to make a blind bid. On the plus side, administrators might agree to staged payments.

Acquiring a business may be one of the best investments you ever make. If you know the signs of a profitable business you could quickly reap a return on your purchase. But first, you need to find a business to buy. Using this guide that process should be significantly easier. Once you find a business be sure to read some of our other guides to learn more about due diligence and other vital steps in a business acquisition.

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